Bachelor of Mass Communication in Public Relations and Advertising - جامعات في ابوظبي | جامعات ابوظبي وتخصصاتها | أسعار الجامعات في أبوظبي | دبلوم في ابوظبي
Bachelor of Mass Communication in Public Relations and Advertising

Bachelor of Mass Communication in Public Relations and Advertising

Building creative, distinguished, and competitive media and communication competencies equipped with theoretical, professional and research knowledge, technical skills, ethical and professional values necessary to work in the different areas of the media in line with the global accreditation and quality standards.

Program Learning Outcomes

Deal with means of mass communication based on moral, social and professional grounds, and understand the work ethics and media codes of conduct.

  • Be able to criticize and analyze the contents of mass media.
  • Participate in dialogues and public debates about the role of mass media in society.
  • Master media writing arts in accordance with the characteristics of the means.
  • Participate in planning and conducting media campaigns in the development areas.
  • Apply the concepts and scientific skills in the field of advertising and public relations.
  • Participate in the organization of conferences, festivals, exhibitions, and public and private celebrations.
  • Participate in the production of media materials for public relations.

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General requirements

Prerequisites Credit Hours Academic course Course code
3 English Language ENG 100 1
ENG 100 3 English Language ENG 104 2
3 Study Skills ENG 103 3
3 Communication Skills in Arabic GEN 100 4
3 Islamic Culture GEN 102 5
3 Man and Environment GEN 104A 6
3 Natural Sciences GEN 106A 7
3 Introduction to IT skills BIT 100 8
3 Mathematics MTH 100 9
MTH 100 3 Statistics MTH 203A 10
3 Psychology GEN 201A 11
ENG 104 3 Communication Skills in English ENG 200 12
3 Professional Ethics GEN 301A 13
3 Sociology GEN 303A 14

Compulsory Courses

Prerequisites Credit Hours Academic course Course code
3 Introduction to the Means of Communication MGN 101 1
ENG 100 3 Arabic Language and Media MGN102 2
3 Introduction to Public Relations MGN201 3
3 Introduction to Press MGN202 4
3 Introduction to Radio and Television MGN203 5
3 Introduction to Advertising MGN204 6
MGN206 3 Media Research Methodologies MGN205 7
MGN 101 3 Contemporary Media Theories MGN206 8
3 Media Legislation and Ethics MGN207 9
3 Practical Training MGN208 10
MGN202 3 Media in the Arab Gulf States MGN209 11

Elective Courses

Prerequisites Credit Hours Academic course Course code
3 Media and Community Issues MGN210 1
3 International Media MGN301 2
3 Use of Computers and Internet in the Media MGN302 3
3 Introduction to Graphic Design MGN303 4
3 Arab and international Cinema MGN304 5
3 Image Culture MGN305 6
3 Arabic Literature MGN306 7
3 Introduction to Fine Arts MGN307 8
3 World Literature MGN401 9
3 Media and Information Technology MGN402 10
3 Public Opinion and Political Marketing MGN403 11
3 Organization of Conferences, Exhibitions and Special Events MGN404 12
3 Multimedia MGN405 13

Compulsory Courses

Prerequisites Credit Hours Academic course Course code
MGN201 3 Production of Media Materials for Public Relations PRD 301 1
MGN201 3 Public Relations Management PRD 302 2
MGN204 3 Creativity in Advertising PRD 303 3
3 Ceremonies and Protocol PRD 304 4
MGN 208 3 Practical training – extended to two semesters PRD 308 5
PRD 302 3 Media Crisis Management PRD 401 6
PRD 302 3 Advertising Campaign Management PRD 402 7
3 Social Marketing PRD 403 8
PRD 308 3 Graduation Project – extended to two semesters PRD 407 9

Elective Courses

Prerequisites Credit Hours Academic course Course code
3 Online Public Relations PRD 305 1
3 Advertising Strategies PRD 306 2
3 International Public Relations PRD 307 3
3 Direct and Electronic Advertising PRD 404 4
3 Organizational Communication PRD 405 5
3 Public Relations and Advertising Research PRD 406 6

Throughout the bachelor’s programs, you will be able to have access to career guidance by our experienced teaching staff along with the Department of Student Affairs.

You will also be able to acquire a number of new valuable skills that will prepare you to go into business or to pursue your studies in leadership training programs or post-graduate programs.

  • Public Relations Officer
  • Protocol Officer
  • Public Relations Representative

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