Prerequisites: None

This course is an introduction to the theory of accounting and the standard methods of record keeping. Generally, Accepted Accounting Principles (GAAP) and concepts are emphasized in the preparation of financial statements. In addition, this course utilizes Accounting software to illustrate the practical uses of computers in a financial accounting setting. It illustrates the creation of files, setting up historical data, recording entries, producing financial statements and other necessary reports.

Prerequisite: None

This course is an introduction to the theory of accounting and the standard methods of record keeping. Generally Accepted Accounting Principles (GAAP) and concepts are emphasized in the preparation of financial statements, control procedures over cash, and inventory. Also, the course enables students to calculate and determine entries necessary to record allowances for doubtful accounts and the value of capital assets mainly total costs and depreciation.

Prerequisites: ACC101

This course introduces advanced accounting concepts to students, including different forms of ownership, cash flows statement, financial statement analysis, accounting for manufacturing operations and budgeting.

Prerequisites: ACC101

This course utilizes the Simply Accounting computer-based accounting program to illustrate the practical uses of computers in a financial accounting setting. It illustrates creating files, setting up historical data, recording entries, and producing financial statements as well as other necessary reports.

Prerequisites: ACC104

The course will focus on cost information: the accumulation of costs within a manufacturing organization, the use of costs for planning and control, cost allocation, and their relationship to job costing and process costing.

Prerequisites: ACC104

This course focuses on key concepts in Accounting for Banks with special emphasis on interest rate risk. The course is designed to familiarize students with the financial statement structure and analysis of the financial statements of commercial banks and mortgage banks.

Prerequisites: Completion of 30 Credit hours

This course focuses on getting the student practically involved in the day-to-day business events in a relevant, modern and automated organization. The student will follow a well-planned course of action during the period of training. The plan will be devised jointly by the site supervisor and college supervisor. The course is intended to be a breakthrough experience in exposing the student to the organizational work culture and the nature of business complexities.

Prerequisites: ACC202

This course is designed to expose students to the theory and practice of selecting and analyzing managerial and financial accounting information for internal use by managers for decision-making, planning, directing and controlling purposes.

Prerequisites: ECO201, ACC100

This course introduces advanced accounting concepts to students, including different forms of ownership, cash flows statement, financial statement analysis, accounting for manufacturing operations and budgeting.

Prerequisites: CIS101, MTH102, BAF403

The course mainly aims at improving the skills of students on financial, accounting and data base management on further advanced levels through MS Excel, MS Access, MS Front Page and SPSS.

Prerequisites: BAF403

This course focuses on risk management in banking. Major topics include how banking institutions generate earnings and the nature of risks assumed in their operations, banking trends and competition, performance analysis, bank mergers and acquisitions, interest rate risk management, credit analysis, liquidity planning, investment portfolio analysis, and capital management.

Prerequisites: BAF301

This course is designed to help students to use financial statement in order to analyze a company’s financial position and performance and to assess future financial performance. The course consists of three broad areas, i.e. profitability analysis, risk analysis, as well as analysis of sources and uses of funds.

Prerequisites: Completion of 30 credit hours

This course focuses on getting students practically involved in the day-to-day business events in a relevant, modern and automated organization. Students will follow a well-planned course of action during the period of training. The plan will be devised jointly by the site supervisor and college supervisor. The course is intended to be a breakthrough experience in exposing students to the organizational work culture and the nature of business complexities.

Prerequisites: MAN101, ACC104

This course provides a review of certain fundamental principles of finance and focuses on the techniques used by financial managers including time-value of money valuation rates of return, cost of capital, the capital budgeting decision, risk and capital budgeting, capital markets, investment banking and long-term financing.

Prerequisites: MTH102, ACC102, BAF403

This course provides students with a review of important accounting reports and ratio analysis. The main topics of the course include financial forecasting, operating and financial leverage, working capital and the financial decisions, warrant assets management and sources of short term financing.

Prerequisites: BAF403

This course helps students gain awareness of the contemporary banking system vis-à-vis Islamic banking and finance and their major differences. It examines the reasons for Islamic banking, the distorting effects of interest-rate financing (rationale of Riba prohibition), the Islamic banking model, alternative modes of financing, current issues in the theory and practice of Islamic banking, financial markets and the structuring of Islamic investment funds. It also includes a critical appraisal of the current practical experience in the Muslim world and current research prospects.

Prerequisites: BAF301

This course provides the learner with an overview of the operation of the financial system within the framework of modern economic and financial theory. It focuses on financial institutions and their role in financial intermediation, financial instruments and their pricing in primary and secondary, stock markets and share price analysis in global markets, and forward and future markets in financial risk management.

Prerequisites: Completion of 54 credit hours

The course consists of 110 hours of work in a private or public organization. The student may select to have his/her internship in any area of business administration or information technology. The choice of the work place is subject to the approval of ECT.

Prerequisite: None

This course includes the study of the behavior of households and firms, including supply and demand, elasticity, price/output in different markets, regulations and comparative advantage and trade.

Prerequisites: BUS201

This course provides an understanding of the role and methodology of economics, components of the economy, roles of government and the central bank in the economy through fiscal and monetary policies. This course covers macroeconomic indicators with respect to GCC economies in general and UAE economy in particular.

Prerequisites: None

This is an introductory personal computer applications course. It includes operating system (MS Windows), word processing (MS Word), spreadsheets (MS Excel), database applications (MS Access), presentation manager (MS PowerPoint), e-mail and Internet.

Prerequisites: CIS100

This is an introductory course to computer programming based on structured programming paradigm. The course presents to students the basic concepts of programming such as problem solving, data types, operators, expressions, loops, selections, arrays, sequential files and subprograms. Students taking this course are not assumed to have a prior background in computer programming.

Prerequisites: CIS102

This course provides the foundation and understanding of Object Oriented Programming concepts. Problem-solving skills using object behavior, and an understanding of the use and application of object-oriented tools, are developed through assignments. A subset of a high-level language is used to develop computer programs.

Prerequisite: CIS101

This course covers the Hyper-text Markup Language (HTML) and web hosting techniques. HTML will be thoroughly investigated including the use of text and graphics based navigation, tables, cascading style sheets, audio and graphics, frames and forms. The future direction of HTML, (including XML and XHTML) the role of scripting languages-like VBScript, JavaScript, and Perl and HTML editors will be introduced and summarized as a result of student research. Laboratory exercises will emphasize website and web page design and development using various HTML features to publish brief student “papers” on various Internet topics.

Prerequisite: CIS101

This course provides understanding of computer ethics for students working in information technology environment. Laws and policies regarding ethical issues surrounding computers are described. This course covers privacy, hacking, viruses, professional responsibility, authorization, and license.

Prerequisite: CIS107, MAN101

This course develops the student’s understanding of basic principles of e-Business and e-Commerce management, functions, technologies, and goals. The course covers e-Business models, strategies, and applications with the explanation of most computer jargon and terminology relevant to e-commerce.

Prerequisite: CIS100

The course is an introduction to the fundamentals of data communication technologies and networking protocols used in the business environment. It covers networking issues such as client/server architectures, LANs & WANs, data switching and transmission, TCP/IP, Internet, and email protocols and wireless networks.

Prerequisites: CIS100

This course emphasizes the design and implementation of relational database methods and their applications in business systems. The detailed steps involved in the design of databases are covered. Different forms of normalizations, physical file organization, logical views, joined logical files, and implementation of SQL programming are taught.

Prerequisites: CIS102

This course is an introduction to web Development using XHTML language. It covers the following elements: Hypertext Markup Language (HTML), Extensible Hypertext Markup Language (XHTML), and Cascading Styles Sheets for creating web-formed Web pages that are compliant with current Web standards and how to publish student’s Web sites. In addition, this course covers the application of JavaScript and DHTML as client side programming.

Prerequisites: CIS202, CIS203

This course introduces the concept of Active Server Pages using Microsoft ASP.NET platform as a web server side programming. The course covers ASP.NET server controls, validation controls, Data Source controls and ADO.NET objects.

Prerequisites: CIS202, CIS105

This course illustrates the concepts and methods used in object-oriented system development and system development life cycle (SDLC) including problem identification, object-oriented concepts & tools in problem-solving, modeling, analysis, and design. The course covers currently used modeling and analysis methods such as Object-Oriented modeling based on UML (Unified Modeling Language), Use Case, Activity and Class analysis. The course also introduces students to some concepts in systems design.

Prerequisites: CIS109, CIS202

This course is designed to introduce the students to MIS concepts within the context of business practice. It provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making. The course provides an integrated framework by showing how information systems are composed of management, organization, and technology elements.

Prerequisite: CIS106

This course covers Website design and development using Macromedia Dreamweaver, a professional-level web design software application. Students learn how to understand and create branching diagrams, manage their files, set up proper site architecture, manipulate graphics files and create effective websites that use frames, thumbnails, tables, gif animations, and image maps. Over the course of the semester, students create a series of small websites culminating in a final project that combines all the techniques they have learned.

Prerequisite: CIS202

This course is intended as an extensive programming experience for students of e-Commerce. Students will learn the fundamentals strategies of computer programming while creating highly interactive e-Commerce applications. The topics in this course are presented in a sequence that allows the programmer to learn how to deal with a visual interface while acquiring important programming skills such as creating projects with objects, decisions, loops, and data management. The course will present an event-driven model of interaction and an object-oriented approach to design. Students will be encouraged to design interactive applications that display sensitivity to content and user experience.

Prerequisite: CIS202, STA201

This course provides the student with an excellent introduction to the data mining and predictive analytics space. The student will be familiar with data analysis and its importance in solving common business problems. He will be introduced to the basic data mining techniques that are required to better understand the marketplaces and customers.

Prerequisites: None

This course provides an understanding of how society chooses what goods and services to produce through an examination of the laws of supply and demand. It also looks at how and for whom these goods and services are produced, by examining the behavior of firms, market structures, and the distribution of income.

Prerequisites: ECO201

This course provides an understanding of the role and methodology of economics, components of the economy, roles of government and central bank in the economy through fiscal and monetary policies. This course covers macroeconomic indicators with respect to GCC economies in general and UAE economy in particular.

Prerequisites: None

This course covers the Hypertext Markup Language (HTML) and web hosting techniques. HTML will be thoroughly investigated including the use of text and graphics based navigation, tables, cascading style sheets, audio and graphics, frames and forms. The future direction of HTML, including XML and XHTML; the role of scripting languages, like VBScript, JavaScript, and Perl; and HTML editors will be introduced and summarized as a result of student research. Laboratory exercises will emphasize website and web page design and development using various HTML features to publish brief student “papers” on various Internet topics.

Prerequisites: None

This is a writing course that focuses on different types of writings from the sentence to the essay level, report writing, and business letters along with the awareness about academic honesty. It comes in two main parts. The first part includes: the four types of sentences, fragments, run-ons, misplaced and dangling modifiers. The second part deals with writing paragraphs and the three stages of writing paragraphs and the three stages of the writing process are thoroughly discussed. Selected essays are read and examined as examples of the expository styles to improve grammar skills and essay writing. The student is taught to write essays in addition to report writing and business letters.

Prerequisites: MAN101

This introductory course examines the importance of Human Resource Management in an organization. It reviews effective management, development, and maintenance of Human resources in organizations, and the strategies and techniques to improve the efficiency and effectiveness of employees.

Prerequisites: HRM101

This course provides an overview of the functions of human resource planning, recruitment and selection, and the associated legal and ethical considerations. Students will learn how to plan for the future staffing needs of organizations and analyses a variety of approaches to recruit employees. The integration of HR planning, recruitment and selection with other HR and management functions is also addressed.

Prerequisites: None

This course provides understanding of History of Graphic Design and Animation for students studying graphic design and Animation program. This course provides students a basic understanding of animation history, styles, techniques and creation process. The concepts of computer graphic design will be covered in this course.rnrnThe course will cover, concepts, story-boards to visual production with sound, used 2-D and 3-D animation software, typography, and graphics.

Prerequisites: None

This course explains the information required to create and manipulate Images according to Graphic Design standard. It implements well known and industry-used image manipulation software currently in the hands of graphic designers and photographers. It covers digital image essentials, working with color, retouching images, image composting, print and colors separation, web design processes. It uses Adobe Photoshop software.

Prerequisites: None

This course is an introductory recognition of the practical graphic techniques used in traditional animation. Students immerse themselves in the theory and practice of animation in this intensive hand-on course. Covering and experiment direct and handmade processes/techniques, students develop animation concepts and skills through all the areas of focus in this course. This course is directed at developing the architecture students’ freehand drawing skills. Media used are pencil, pen and ink. Emphasis will be on analytic and descriptive drawings of buildings, everyday objects, trees, plantings, and people. Personal expression in both individual and group projects emphasized. Each technique is fully defined including related terms upon the academic and factory standards. Origin and history of each process is demonstrated and discovered in order to construct an overall measure of the benefits and outcomes of the course in the whole animation process. (When and How To ?); questions will formulate and assemble the requirements in the terms of resources and equipment, procedures and actions to be taken in order to setup and test a real animation process. In addition, “Who does what?” question will list and underline: titles, roles and responsibilities of each entity in the fulfillment of each process.

Prerequisites: None

This course describes the skills and techniques needed to represent moving objects in 2D space. Final output may integrate additional media (sound, text, graphics, and video). This is the most widely used technique for motion graphics on web pages, and can also be used for other interactive multimedia projects, such as DVDs.

Prerequisites: GDA100

This course introduces the student to the theory and operation of Graphic Design and publishing, the course will also examine the aesthetics and intricacies of typography, page layout, principles of Art, elements of Graphic Design, colors theory, function and technique, and planning and organizing for any Graphic Design.

Prerequisites: GDA109, GDA103, GDA100

This course provides computer skills for graphics design illustrations and line art production. This comprehensive course covers all the features of the Adobe Illustrator program, including tips and techniques for creating many different types of line art.

Prerequisites: CIS102, GDA102, GDA207

This course is a comprehensive introduction to the technique needed to produce shaded images of three-dimensional solids on a computer graphics monitor. Topics include three-dimensional transformations, projections, reflection model, shading techniques, hidden surface removal, parametric representation of three-dimensional objects, ray tracing, and anti-aliasing.

Prerequisites: GDA101

This course describes the skills and techniques needed to interpret the creative brief, improving students’ creativity to develop and produce distinguished storyboards for animated productions within the various cultural industries.

Prerequisites: GDA101

The students will identify the requirements for 3D digital models and images then they will locate the modeling and imaging software for the 3D digital models. At more advanced level, the student will be able to create and design 3D models including Polygon and NURBS Modeling in addition to applying different camera control options.

Prerequisites: GDA100

This course is an attempt to even up the score between words and images. Its emphasis is on visual messages. The most powerful, meaningful and culturally important messages are those that combine words and pictures in equally respectful ways. To reflect this concept to students the course will cover several topics such as; range of visual communication, planning for communication, channel and selection of recruitment media, evaluation and feedback, and visual distraction.

Prerequisites: GDA107, GDA101

This course provides an overview of the fundamental principles and algorithms used in computer graphics. It also involves the use of some rendering, texturing, mapping and lighting tools. The emphasis will be on applying texture mapping on 3d models and on generating images using a broad range of styles, ranging from photorealistic, to painterly, to cartoon styles.It also covers the usage of lighting and rendering tools and applying shading to models and generating still images.

Prerequisites: GDA104, GDA103, GDA100

This course provides a comprehensive understanding of In Design. All features of the program will be covered. At the end of the course, students will be able to create brochures, magazines and newsletters, etc. This course will satisfy the needs of a designer and persons wanting to be employed as a computer operator within studios with medium level production needs and corporate desktop publishing departments. In addition, this course provides skills in font management and an ability to apply professional level typesetting principles to a variety of document types. Font management skills include the structure of a well-managed font system and how to identify and avoid problems. Typesetting skills include type terminology, punctuation, typesetting, translation of text markup, and translation of proofreader symbols.

Prerequisites: None

This course contains materials the students need to create beautiful and imaginative draws. It conceders both the novice and the more advanced artist and covers in details the drawing techniques, materials and equipment at a comfortable and steady pace. In addition, this course demonstrates step-by-step instructions to draw specialized subjects from portraits and landscapes.

Prerequisites: GDA201, GDA107, GDA101
Co-requisite: GDA205

This course is an advance course to study 3D Computer Animation. Emphasis will be on the more advanced use of 3D modeling, scanning and images manipulation in creative animated sequences.

Prerequisites: GDA100, GDA110
Co-requisite: GDA204

This is a capstone course that is designed to provide a project through which students practice and integrate what they have learned in the computer courses throughout the program. This course covers the basics of planning, budgeting, lighting, shooting and editing of video as it relates to the modern music and entertainment industry. Students will learn to produce, edit and manipulate, in software, their own projects ranging from simple commercials and promotional videos to music videos and short form digital video including CD-ROM, DVD, streaming media, and other downloadable compression formats, also using state-of-the-art production software, students will propose, storyboard, film, animate, and edit short video segments incorporating three-dimensional computer-generated visual effects.

Prerequisites: GDA202, GDA104, GDA103, GDA100

This course acquaints you with all about Printing and Its Techniques, plus the steps of Printing operation, and choosing the right material and the right effects to publish Your Graphic Design in the successful way by this visual mass communication media. This course also looks at publishing management practices and issues in book, corporate and Internet publishing. Topics will vary according to current publishing issues and may include circulation management, subscription fulfillment, book and magazine promotion, electronic rights, advertorials, e-books, print-on-demand, marketing to advertisers, the vanity press, choice of publishing formats, groups in corporate publishing, and government support for publications.

Prerequisites: CIS101, GDA104, GDA109, GDA100

This course is an introduction to Website design. It provides both theoretical knowledge in website design and practical knowledge in graphic design.

Prerequisites: HRM101

This course concentrates on the major contemporary theories, research and applications specifically related to the topic of employees’ performance appraisal. It reviews the management and improvement of employees’ performance on the job and in the organization. It examines the HR performance assessment methods, types of evaluation and appraisal systems. The relation between the performance appraisal and the succession, training, promotion, incentives systems, planning, empowering and developing the HR is also covered in this course.

Prerequisites: HRM101, HRM203

This course focuses on the understanding of the concepts, principles and theories of human resource development and training, how the training activities improve the skills and qualifications of employees and how to select the appropriate training system for an organization. It also discusses the relationship between HRD and broader organizational issues and strategies, assessment of HR development, training needs in a practical workplace context, designing and implementation of training plans, constructing training courses, use of various latest training techniques, effectiveness, efficiency, productivity of training tasks, and return value of human capital development and training.

Prerequisites: HRM203, HRM101

This capstone course introduces the student to the main issues in Human Resource Management and integrates learning material with examples from the UAE and GCC, covering all the practical issues in human resources management. Areas covered include labor relation, Emirates labor laws, bargaining issues, the process of negotiations, contract administration and organizational conflict. The course equally surveys the effects of employment dynamics, collective bargaining and negotiation, grievance and arbitration processes. Also it examines the labor laws and governmental agencies regulating labor practice, along with contemporary issues on labor-management relations in the public and private sectors of the workplace.

Prerequisites: MAN202

This course focuses on the major contemporary theories, research and applications specifically related to the topic of motivation and organization behavior. It reviews the management and improvement of employees’ attitudes towards the job and the organization, by examining the HR motivation systems and the types of incentives. It also covers the relation between the motivation and the empowerment, training, promotion, delegation, creativity, labor turnover, and stability in the job and in an organization. How the HR officers must deal with motivation and incentives problems and the techniques they use to improve the satisfaction, morality and loyalty in the workforce are also examined.

Prerequisite: None

This course covers approaches to the design and management of compensation and benefits systems. Topics include the objectives of pay systems, policy decisions that provide the foundation for different pay systems, and the tools and techniques that link policies and objectives.

Prerequisites: HRM101

This course focuses on getting students practically involved in the day-to-day business events in an HR Department of a modern and automated organization. Students will follow a well-planned course of action during the period of training. The plan devised jointly by the site supervisor and college supervisor. The course is intended to be a breakthrough experience in exposing students to the organizational work culture and the nature of business complexities.

Prerequisites: MAN202, HRM101

This course will develop knowledge in the area of Occupational Health and safety management and will give students a critical introduction to the broad subject of (OHSM) to examine in detail some of the specific theoretical and practical issues related to the topic. Moreover, this course will integrates topical workplace health and safety issues into the context of previous studies to provide students with skills to analyze, evaluate current trends in OHS.

Prerequisites: None

This course provides students with a general understanding of the basics of Islamic culture. It starts with the concept, scope, function, objectives and characteristics of Islamic culture. Next it deals with the fundamental beliefs and practices of Islam. The life and character of Prophet Muhammad, peace be upon him, is delineated. After that, light is shed on the rights and duties of human beings under Islam, as well as the Islamic system of life. A special unit is designated to Islamic business ethics. It discusses the application of Islamic concepts in economics and business, as well as demonstrating the ethics, morals and values of Islam to students. After this, Islamic civilization is brought into focus. Here, the course discusses the contribution of Muslims to human civilization in the fields of Mathematics, Medicine, Astronomy and other sciences, as well as the impact of that on modern sciences. Finally, the course concludes with casting light on some common misconceptions about Islam.

Prerequisites: None

This course introduces the students to understand the principles, functions and techniques of management to gain a solid background in business organization and management. Special attention is paid to an integrated treatment of environment, ethics and social responsibility.

Prerequisites: MKT201, STA201, MAN202, BAF201, ECO202

This course provides an overview of critical issues faced in small business and entrepreneurship. This includes an overview of how financial management, strategic planning and operations management issues are related to small business and entrepreneurs. This course focuses on the development of a strategic business plan and competitive business model for a small business or entrepreneurial venture. Special emphasis is placed on adapting business skills to the realistic needs of a small business owner and entrepreneurship along with a weekly practical workshop.

Prerequisite: MAN101

This course examines the complex relationships among individuals, groups, organizations, and society. It emphasizes a dynamic systems approach to understanding and facilitating work relationships through the study of the interaction of individual needs, abilities, and traits with organizational goals and structures. It also develops the knowledge, skills, and tools necessary for influencing change with a variety of organizational contexts. Tools and methods available to a manager for integrating individuals and groups in business are reviewed.

Prerequisite: ECO201

This course introduces students to the origins of trading goods and services and the development of modern marketing practice and theory. Emphasis is placed on developing an understanding of marketing principles and their application. In particular the course approaches marketing not only as a functional area of an organization but also as a philosophy of doing business.

Prerequisite: MAR101

This course helps students to gain knowledge of consumer behavior and provides them with an understanding of the breadth of the field and its importance to marketers, advocacy groups, public policy makers and consumers themselves.

Prerequisite: CIS108, MAR101

This course explores strategic marketing issues related to the use of e-commerce solutions for business-to-business (B2B) and business to consumer (B2C) transactions. Specific topics include the characteristics and behavior of the online consumer, the characteristics of the business buyer, internet marketing strategies for B2B and B2C channels, developing internet marketing plans for B2B and B2C channels, and the management and control of marketing channels, marketing communication and pricing in online contexts.

Prerequisite: MAR201, STA201

This course is designed to introduce students to the concepts and practices that make up the field of marketing research. It gives a basic idea to show how marketing information research tools, skills and understanding can be applied in solving marketing problems and creating business opportunities within a rapidly changing information environment.

Prerequisite: MAR201

Retail Marketing is designed to address the initial considerations and decisions for establishing and managing a retail store.

Prerequisite: MAR102

This course focuses on advertising as a business and in particular the different operations of advertising agencies. It recognizes that industry trends are driving the concept of integration which influences most advertising companies. A particular objective of the subject is to examine the kinds of products and services offered and the functions of the people who manage them, how agency culture, leadership and management style influence organizational structure, brand management and communication ideas. The subject will also consider operational processes ranging from client briefing, creative recommendations and new business development.

Prerequisite: Completion of 45 Credit hours.

This course focuses on getting students practically involved in the day-to-day technical and business events in a relevant, modern and automated organization. The student will follow a well-planned course of action during the period of training. The plan will be devised jointly by the site supervisor and college-supervisor. The course is intended to be a breakthrough experience in exposing students to the organizational work culture and the nature of business complexities.

Prerequisite: None

This course is an essential introduction to the study of Mass Communication science and the study of newspaper, radio, television and internet as media of mass communication. It focuses on studying the communication processes and various communication levels ranging from interpersonal, group and institutional communication to mass communication. It examines the nature of the various areas of mass media, (i.e. television, radio, newspaper, magazine and interactive outlet) and how they affect the individual and society. It includes the changing environment of books, magazines, newspapers, records, movies, radio, television, and the internet in global context.

Prerequisite: None

This course is an introduction to public relations covering historical development, principles, ethics, responsibilities of the practitioner, and career opportunities. The course depicts public relations and Advertising in the modern world of intensive corporate communication. This aspect of the course introduces public relations in business, government and non-profit organizations, functions, processes, management, attitudes, public opinion, persuasion and overview of theory.rnrnAn introduction to advertising is another aspect of the course. It includes advertising preparation and placement, research, and advertising’s economic and social impact. It is a comprehensive study of advertising as a communications force and marketing tool in free enterprise systems. Therefore, it deals with the fundamentals of advertising theory and practice, social and economic roles of advertising, as well as its functions in marketing and communication.

Prerequisite: None

This course discusses advertising from a practical point of view covering its principles and techniques. It also covers the widespread understanding of advertising in contrast with the professional ones. The course explains concepts such as message, desire, conviction, urge to buy versus urges and ways in which these concepts affect or make up the commercial advertisement. Moreover, the course outlines and illustrates techniques and tips for making advertisement and practicing advertising in general.

Prerequisite: MCPR100

This course uses students’ basic communicative skills in Arabic and/or English, depending on students’ preferences and advisor’s recommendation, to enhance their interpersonal communication skills. It covers the writing and performance of public speech in the context of public relations. Presentation skills in front of crowds will be explored and its characteristics will be outlined. Concepts such as audience, audience’ expectations and attracting audience will be analyzed. TV and radio presentation skills will also be discussed as forms of public speech.

Prerequisite: MCPR102

This course consists of four parts. They are as follows: Part one focuses on the Fourth Estate where students will be acquainted with today’s media and ingredients of news. The second part deals with the rudiments. These include: qualities of good news, good writing qualities for writing news stories, summary and specialized leads, and features. Learners will be taught how to quote and how to attribute quotations. Part three is about gathering information processes including interviewing, surveying, and computer assisted reporting. The fourth and last part focuses on obituaries, news releases and speeches and press conferences.

Prerequisite: MCPR103

The Electronic Media course will be delivered both in Arabic and English language. It consists of thirteen units divided in two parts. Part one deals with: radio journalism. It covers topics such as history of the radio medium, studio literacy and presentation skills as they relate to radio journalism. Part two focuses on television practice and studying television. It also includes production techniques which include: the visual dimension, sound, and editing. In addition, post-production processes (sound and graphics) are also included. For this part of the course, students will spend most of the time with their instructor in the multimedia lab to simulate work station environment and to practice using certain devices.

Prerequisite: MCPR100

In this course students will study moral and professional conduct within various communication contexts. It teaches the laws and regulations that govern the practice of mass communication. Ways in which mass communication affects peoples’ life in a given society will be analyzed. The course also examines and outlines the content that is ethically communicable. The regulatory context will focus on UAE laws and also the international laws and regulations. Concepts like freedom of speech and freedom of expression will be dealt with.

Prerequisite: None

In this course students will study the management process in public relations. This includes planning, budgeting, human resources, customer relations, crisis management, case studies, research and evaluation for creative business functions. Various processes of production are dealt with for the written, visual, audio and Internet. Focus is given to protocol in different conferences on special events and basics of writing for news releasing, promotional publications, video news releases and other audio-visual messages.rnrnThe course tackles techniques of campaigns planning such as print releases and broadcasts (audio-ads and mobile promotional unit). It also handles writing formats for advertisements, in-house publications, press conferences, brochures and public service announcements.

Prerequisite: CIS101

This course deals with the theoretical and practical applications of newspaper and news publication layout, including typography, graphics, graphics software and electronic picture editing. Hands-on classes of design and layout will be studied such as Quark Express, Corel Image Editor and Adobe Photoshop. Layout of newspapers, magazines and specialized periodicals are outlined and practiced during this course delivery.

Prerequisite: CIS101

The course introduces students to the world of online journalism. It covers all technical aspects of the conception, realization, and production of Internet journalism. Learners will acquire the skills required for this type of journalism which include: html, java languages, creation of web pages and the layout and design of journalistic web pages. Moreover, the instruction covers techniques of content mixing and content uploading. Formats of audiovisual material will be studied along with the different formats of textual content.

Prerequisite: MCPR100, MCPR102

This course will examine a variety of government relations and protocol functions and the critical role they play in the success – or failure – of major corporations, trade associations, and government organizations. The course will explore today’s public arena together with the pros/cons of the protocol profession and how they both seek to revitalize profiles of decision makers and administration officials. The student will be expected to draw a parallel between the importance of establishing ambitious but achievable goals and the effective utilization of strategic planning to achieve these goals. The Protocol aspect addresses the most essential subjects of a protocol such as precedence, seating, ceremonies, and ethics. The course will also provide an in-depth overview of each subject followed by discussions on specific issues submitted by the students in the field.

Prerequisite: MCPR106

This is a capstone course that introduces students to hardware devices and their respective applications as crucial utilities in the world of advertising. The technology that affects the production of advertisements is to be studied here with a hands-on experience. Students will spend most of their time in the media lab with the instructor having real life experience learning how to maneuver the technology that supports advertising (Video player, DVD and CD-Rom Writers, professional cameras and large scale printers). Learners will then learn how to merge text with visual and audio elements. They will also be exposed to all the technicalities that will allow them to produce advertisements using relevant means and actually producing audio, video, and pictorial advertisements.

Prerequisite: Completion of 21 Core Credit Hours

This internship course focuses on getting students practically involved in the day-to-day activities undertaken in a media production institution or a public relations department/organization or an advertising agency. The student will follow a well-planned course of action during the period of training. The plan will be devised jointly by the site supervisor and college supervisor. The course is intended to be a breakthrough experience in exposing students to the organizational work culture and the nature of mass communication complexities.

Prerequisite: None

This course is designed to prepare students to effectively market services rather than goods. Topics include differentiation between goods and services, framing service experiences, plugging into the information age, developing marketing strategies for services, coping with fluctuating demands, creating value, managing customer mix, pricing and promotion of services, and delivering quality.

Prerequisite: None

This course is designed to prepare students to effectively market services rather than goods. Topics include differentiation between goods and services, framing service experiences, plugging into the information age, developing marketing strategies for services, coping with fluctuating demands, creating value, managing customer mix, pricing and promotion of services, and delivering quality.

Prerequisites: MAN101

This course introduces the students to basic marketing concepts and terminology and integrates learning material with real world examples. Areas covered include: the marketing concept, marketing mix, the marketing environment, marketing information and research, consumer behavior, pricing strategies and market segmentation.

Prerequisites: None

This course introduces some mathematical concepts needed in the modern business and computer science world.  It covers three different main topics. The first topic describes how to simplify rational powers, examine algebraic methods and evaluate algebraic expressions. The second topic covers the linear equations and quadratic equations. It covers solving inequalities and solving equations which contain absolute values. The third topics cover functions and its inverses, exponential functions and logarithmic functions.

Prerequisites: MTH100

Business Math II provides a basic understanding of the various ways in which mathematics formulas and calculations are used in modern business. During this course, students study simple interest, compound interest, Annuities, Amortization and sinking funds. In addition to the financial part, students learn some statistical concepts such as probability, probability distributions, normal and binomial distributions.

Prerequisites: None

This course intends to provide the student with fundamentals of natural sciences, mainly about physics, chemistry and biology. Since physics is the most basic of all sciences it is dealt with first. The physics section deals with the nature of basic things such as motion, forces, energy, matter, heat, sound, light, and the composition of atoms. The chemistry part discusses how matter is put together, how atoms combine to form molecules, and how the molecules combine to make up the many kinds of matter around us. The biology section, which is still more complex, is then taught and it involves matter that is alive. The course addresses the main physical laws such as Newton’s laws of motion and gravity. Temperature, heat, and heat transfer will be considered. The course will also cover work, energy, and power. Coulomb’s law of inverse square law in electrostatics and magnetism will also be introduced. The important Ohm’s law in current electricity will be explained and applied to simple electric circuits problems. The Chemistry part of the course covers the fundamentals of chemical reactions, chemical compounds and their use in human life. The Periodic Table of Chemical Elements is briefly explained. In the biology part an emphasis is given to the basics of heredity, gene expression, and the concept of biotechnology and its current applications.

Prerequisites: None

This course exposes students to core concepts, ideals and practical issues regarding professional ethics. The history and development, ethical guidelines/principles and contemporary theories of the subject-matter are the focus of the introductory chapter. Furthermore, class discussions concentrate on how relevant Professional Ethics is to the modern workplace. Business ethics, morality and liability, corporate responsibility, employees and moral choices, employers and moral choices, are themes which are covered throughout the course in exams and case studies.

Prerequisites: MTH100

This course will introduce the learner to some techniques in descriptive and inferential statistics. Topics included are data presentation using different tools, central measures, dispersion measures, introduction to probability, estimation, hypothesis testing, correlation and regression, and computer applications.

Prerequisite: None

This course focuses on learning styles, strategies and the required literary information and ideas that help in refining and improving study techniques, skills and critical thinking. It also asserts skills integration tailored to accommodate objectives as well as to provide the student a threshold to college and universal awareness.

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