A delegation from Emirates College of Technology- Business Administration and Information Technology Department participated in the IDC IT Forum Roadshow 2018. Under the theme of ” Digital Transformation: Strategies for Automation, Innovation, and Intelligence” in Abu Dhabi, November 8, 2018. IDC IT Forum presents today’ s world, digital transformation and its impact on a macroeconomic scale. The Forum noted that digital transformation has become the core of what industry leaders do and how they operate through the establishment of core digital competencies in the areas of leadership, relationships, information, operation and talent. The forum shed light on the digital battlefield in all industries and tries to equip attendees with in-depth insights into innovative digital strategies that will help their organization expose new revenue streams, increase profitability, and develop their customer experience.